Important aspects in the work of the site
Why is site loading speed important? What points should be taken into account in the work of the site? How to promote your website?
These are the questions you will find the answer to in this article. There are many important nuances in the work of the site that should be taken into account in order not to incur losses and not to lose users.
For example, did you know that the user decides to stay on the page in the first 5 seconds? (There are special utilities to protect against DDOS attacks, they hold the user for 5 seconds before entering the site. It can also force the user to abandon your site)
If suddenly your page does not have time to load during this time, then most of the users (About 60%) will simply close it and switch to competitors.
Let's look into this in more detail
Important points for the operation of the site
Of the most important points in the work of the site , the following can be distinguished:
- Download speed
- Good Hosting
- Content uniqueness and SEO optimization
Site loading speed
Let's not talk about research here, but let's talk about the personal experience of many users. For example, for amazon, a second of waiting may cost $ 1.6 billion, but let's put it down to the fact that this is a giant company.
And what if you have a perfume company and you are not so famous, will the speed of your website be important? The answer is disappointing - yes, speed is very important.
Remember yourself when you search for something on the Internet and can't find it, open several sites and suddenly one of them doesn't load for 5 seconds, will you continue to wait? Also, other users think and will not wait, but if the user knows that only you have the product he needs on the site, then he will wait at least 10-15 seconds.
However, if the loading speed of your site exceeds 5 seconds, it means that you have some problems.
What affects the page loading speed?
The page loading speed may be affected by the following:
- Hosting
- Images and Videos
- Scripts
- No cache
Let's analyze each item in more detail
Hosting can directly affect the loading speed of your site because if your server does not have enough capacity, then a large flow of customers will simply put it down and it will stop responding. That is why it is important to monitor the activity of your site and periodically update the server, depending on whether there is enough capacity or not.
You can track the activity of your site using
There is a free and paid version, but we will use the free one, it is perfect for collecting statistics of your site. Allows you to find out where visitors come from, how much time they spend on the site, the main audience, and so on.
Images and videos - if you upload images or videos to your site, then it is best to compress them so that your site can download them faster and this does not prevent the page from loading. The more the image weighs and the larger its size, the longer the page will load, this also applies to the video, so it's better to upload the video to a specialized service (For example, Youtube) and just leave a link to it on the site.
You can compress your media files online here are a few sites:
Scripts - Your page may include a lot of JavaScript scripts that will slow down the page. For example, you decided to make a beautiful interaction with the menu, which will include various animations and the use of various CSS styles. This may be an error because it is because of this that the page loading slows down. You may also have connected some scripts that are not particularly important, but they devour resources and also take time to load, so it's best to disable them.
No cache - have you not connected the cache to your site? This can cost you the loading time of the site, namely, the lack of a cache forces all media files and other things on the page to be reloaded every time. If you want to increase the page loading speed, it is better to connect the cache, because this is how your site does not need to reload everything every time.
In principle, this can complete the description of the importance of loading the site. Let's move on to the following points.
Hosting
For the site to work, it is very important that the server on which it is located is available 24/7, and it can also be improved at any time, otherwise you may incur losses. For example, you have created a small business and rented a server from a hosting provider, but time has passed and your business has become popular. A lot of people come to your business page, but the server can't stand so many people and just stops responding to requests and so you lose customers.
To prevent this from happening, you need to think ahead and rent a good server initially, or best solution is rent a server from us and when you need to simply improve it by adding RAM, processors and hard disk memory.
Do not forget also about Ddos attacks that can put your site down so your hosting provider should provide good DDOS protection as well as the ability to improve the server at any time.
Content uniqueness and SEO optimization
Each site is unique in its own way, and those that are not unique quickly disappear from sight because the search engine itself ceases to issue them. In order for your site not to disappear from search engines and remain in the top, you need to make your content unique (This applies to both text and images), and also try to make it SEO optimized. In order for robots that check sites to give out your site in a search engine, you need to be able to work with tags, seo settings and use various kinds of programs that show the most popular phrases.
For example: keyword planner thanks to this utility from Google, you can safely find various phrases that can be used in the text for greater audience coverage.
We have sorted out the main important points now let's move on to the last important point.
Website promotion
Everyone needs advertising, even facebook advertises itself all the time. But not everyone knows how to advertise their website and how to increase audience reach. In order for your site to be in the search engine tops, it needs to be visited by users, it has been seo configured and other items that I indicated above are also mandatory.
You can also advertise your site using various social networks and ads (This can be called one of the best ways), you should not buy fake visitors' visits, it is best to know your audience and already based on this use various bloggers, groups in social networks and forums where your main audience will be.
It is not necessary to spam a link to your site anywhere, as this will negatively affect its promotion, because the robotic system will consider it spam and may even block the link.
The ideal option is knowing your customers to order advertising from a blogger, for example, you sell components for a car then you should order advertising from an autoblogger and customers will start reaching out to you. This logic of actions is available for absolutely every site and content.